Rank higher on Maps

Google says local ranking is relevance, distance and prominence. Everything that works maps onto one of those three.

Relevance: does your profile match the search?

  • Primary category is the single biggest lever. Secondary categories for everything else you really do.
  • Services and products filled in with real descriptions, not keyword lists.
  • Business description that says what you do and where, in plain words.

Distance: where is the searcher?

  • You can't change it, but a correct pin and a tight service area make sure you count for the right searches.
  • For multi-location businesses, one verified profile per staffed location.

Prominence: how known are you?

  • Reviews: count, recency and replies. Steady beats bursts.
  • Your website's own authority: pages for each service and area, mentions from local news, suppliers, associations.
  • Consistent name, address and phone across directories.
  • Photos added regularly and posts answering common questions.

Google: How to improve your local ranking · checked Oct 2026

Questions

Does adding a city to my business name help?

It can, briefly, and then it gets the profile suspended. Don't.

Do Google Posts affect ranking?

Google says no directly; they do raise engagement, which counts toward prominence over time.

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